Capital City Associates
Logo for a Republican lobby firm located in Oklahoma City.
At first, I was exploring different ways to incorporate the dome of the Oklahoma capital building into the logo. At some point I concluded that I could make the building look like an elephant, which is the logo of the Republican party. The end result lost a lot of the “buildingness” I was trying to incorporate, but you can still see it. Just imagine the elephant has a dome on its head, and its ears are the east and west wings of the building.
I curved the trunk of the elephant to incorporate itself into the typography. The type for ‘Capital City’ is a serif that reminded me of waving flags, especially the ends of the ‘C’s’. ‘Associates’ is a rounded face that ties back into the icon and provides contrast to the serif of ‘Capital City’. However, I altered the ‘T’ because it was the only letter than extended above the x height and I wanted the word to act as a straight baseline.