Logo for a little league softball team composed of mostly Hispanic children.
I wanted to create a logo with a retro look. When I think of graphics from Mexico, I think of designs and illustrations from the 70′s. The geometric layouts, the colors, the flatness of the graphics.
I started with a fun typeface that screamed retro. Then, using the natural angles of the type, created a softball graphic launching into the sky. I then cut out parts of the type to mimic the speed lines of the softball.